PROJECT SUMMARY
CLIENT: Nelson Woodcraft
MARKET: Lifestyle, Catholic, Youth
CATEGORY: Marketing Campaign
THE BIRTH OF A BRAND
At Nelson Woodcraft, the organization came to me with a logo and an idea. And together we created the Coraggio brand. Italian for "courage", Coraggio was meant to spark real life conversations about the message of Christ—specifically in the youth.
To achieve this, I built a full marketing campaign from the ground up. The campaign was composed of emails, a website, social pages and digital collateral composed with my own product photography.
